Black background with white Nike swoosh logo

DEXTWEARITY

Collage of people engaging in outdoor and indoor activities. Shows hands making a heart shape, a woman on a rock formation, women smiling and laughing with the text 'feel your all', a woman diving into a lake along with a dog swimming, a happy dog on the beach, a diagram of nutrition, hydration, movement, and sleep, two people swimming in a dark pool, and a group of women sitting on the floor in a cozy room.

The target consumer is a 30–40-year-old woman living in the Pacific Northwest who values both comfort and performance in her swimwear. She lives with low dexterity, so she prioritizes designs that are easy to put on and take off, enabling her to maintain independence and enjoy her time in the water. She spends much of her free time outdoors, swimming, walking along the shoreline, or simply relaxing in nature, and sees these moments as an important part of her self-care routine.

Collage of seven images showing natural and man-made tunnels, caves, and water formations. Top row from left to right: a moss-covered concrete tunnel, an ancient stone arch tunnel, and a mossy cylindrical stone well with arches. Bottom row from left to right: a spiraling white ice cave, a sunlight-lit waterfall inside a cave, and an ocean whirlpool.

The concept explores the feeling of being drawn inward through spaces shaped by both human design and natural forces. Together, they create a visual journey inviting the viewer to step deeper into hidden realms, to move toward transformation, and to embrace the mystery that lies beyond the threshold.

SWOT Analysis

A presentation slide with a water background, listing strengths such as brand reputation, product quality, innovation, and sustainability. It includes images of a female swimmer in a Nike swimsuit, a brown paper card with 'Move to Zero' branding, and an animated character with a flower head walking.
Slide showing the title 'Weaknesses' with a list that includes performance-driven aesthetic, no adaptive apparel, limited product versatility, and product failure. Two women in swimsuits, one with a black swimsuit with white logos and the other with a pink swimsuit with a USA logo, stand against a water background.
Slide titled 'Opportunites' with bullet points and images of a woman at the beach and a person in a wheelchair kayaking.
A presentation slide titled 'Threats' listing challenges for accessible swimming products, with images of a person in water and a hand by the river.

Competitor Analysis

Comparing adaptable and accessible swimwear.

Two leopard print swimsuits with black bottoms floating on water, with text advertising the Cheetah Queen O-Ring Swimsuit for $95.
A photo collage with two models, one in a wheelchair and the other in an orange bikini, with text listing clothing items and prices. The background is water-themed.
Three black swimwear pieces, two are swim tops and one is a one-piece swimsuit, floating on water. The text reads "SlipOn Swim" at the top and "Regular Leg Style Swimsuit: $95" at the bottom.

Consumer Research

A presentation slide titled 'Low Dexterity' describing fine motor disability, with a list of related conditions. The slide features images of a hand reaching through grass and someone holding their wrist.
Text slide titled 'Low Dexterity Consumer' with statistics about disabled community, multiple sclerosis, stroke risk, and dexterity issues, over a background of water reflections.
A presentation slide about consumer research with text over a background of water ripples.
A presentation slide titled 'Benefits of Swimming' with a background of water ripples. List includes alleviating pressure on joints and muscle, building muscle strength, improving heart health, mental health, social wellbeing, and supporting independence.

Design

A collection of Nike swimsuits and swim skirts from the Dextweraity Summer 2027 collection, displayed against a water background.
A mannequin dressed in a black sports bra, layered with a light blue ribbed waist band, a navy blue ruffled skirt, and a black layered skirt underneath. The mannequin has teal shoulder straps hanging loose.
A mannequin wearing a layered dress with a teal textured top, black waist panel, blue ruffled skirt layer, and blue hem, with green shoulder straps and black details.

This accessible one-piece swimsuit combines function and style, featuring oversized 3D-printed strap adjusters and a zipper pull for easier grip. A center front zipper and low back create a larger opening for effortless dressing, while mesh side panels offer breathability and quick drainage.

A mannequin wearing a strapless teal top with a textured pattern, layered with a navy blue and black ruffled skirt.
Close-up of a person wearing scrubs with a stethoscope around their neck, showing the chest area.

This versatile accessible swimsuit piece can be worn as either a top or a skirt, offering adaptable coverage and style. Layered tiers add movement and visual interest, while discreet interior straps make it easier to pull on and off the body independently.