Rekindled
REKINDLED for Cotopaxi
REKINDLED for Cotopaxi
The target consumer for this collection is aligned with Cotopaxi’s existing customer base: socially conscious, adventure-ready individuals who value sustainability, functionality, and vibrant design. They’re outdoor enthusiasts, travelers, and everyday explorers who care about the impact of their purchases and are drawn to brands that lead with purpose.
This consumer seeks versatile, durable pieces that can keep up with an active lifestyle without sacrificing style or individuality. They appreciate bold color, clever design solutions, and stories behind what they wear. Sustainability isn’t a trend to them; it’s a non-negotiable
This collection draws inspiration from the golden age of camping. Think 1970s campgrounds, bold color blocking, quirky gear, and the charm of well-worn flannel. Rooted in nostalgia, the concept blends vintage outdoor aesthetics with modern functionality and sustainable design practices.
It’s all about capturing the spirit of simpler times: enamel mugs, canvas tents, Polaroid photos, and weekends spent exploring without a cell signal in sight. Through this lens, the collection reimagines retro camping staples for today’s conscious adventurer—bringing playful energy, timeless silhouettes, and a touch of rugged romance to the modern outdoors